Saturday, February 25, 2012

Take the FREEway to Promotion

Guest – Kerri Nelson 

These days, I always find it refreshing to stumble upon a discount or a truly “good deal”.  With the price of just about everything zooming up to record numbers, I love to find something that is absolutely FREE.  But when it comes to being an author and looking for ways to promote your books, is this even an option?

I’m here today to tell you the answer…YES!

A little over two years ago, just before the birth of my third child, I was looking for affordable ways to get the word out about my books.  I tried everything from expensive promotion companies (which I really couldn’t afford) to cover ads to print ads to blog tours, and everything in between.  And while all of these methods brought in some traffic, I was never truly satisfied. 

So, I created a promotions website known as The Book Boost.  At first I tried to model it after some of the already successful promotion sites.  I sold promotion packages (at very inexpensive rates—because I was trying to be cost effective for authors).  But I really found that I only attracted authors to the site.  Was this the audience I was trying to reach?
I mean, other authors do make great readers but I wanted a way to reach the “regular” public.  So, a few months into my venture—I changed the site to a blog instead.  I still offered promotion packages in the form of cheap cover ads and free giveaway spots to current featured authors.  However, I really began to focus on blog topics that would attract both writers and READERS.

I developed topics of the month and invited authors from every genre to the blog.  I created a Book Boost Blogger of the Year award to attract bloggers to come up with creative topics.  I even invited editors, publishers, and hosted my own review month event.  Every month over the past two years, my number of daily traffic hits have started to climb.  Our numbers have grown and our bloggers have really come out of their shell to provide great advice and entertainment for our audience.

As we continue to grow, I enjoy watching new authors rise and new readers join our Book Boost family to read, laugh, cry, and WIN FREE stuff!

I love my blog and hope you’ll give it a chance, too.  If you’re a writer, come on by and blog for FREE!  Promote your book and yourself.  Tell the world a funny story, about your crazy day, or about how you became the person you are today. 

If you’re a reader, come on by and meet the next great author we have lined up.  We have a giveaway almost every day of the week—just for leaving a question or comment.  Last month, our guest bloggers gave away a diamond necklace, gift cards to your favorite stores, and BOOKS, BOOKS, and more BOOKS!

Hope to see you at the Book Boost in the days and weeks to come.  Tell me you heard about it here and you just might get a goodie or two.  ;-)

 Thanks for hosting me today, Elizabeth and other gracious bloggers of the Speculative Salon.
Your blog followers can find us at: The Book Boost
And find me here, the owner at: Kerri Nelson
Where you can check out my latest release, Courting Demons (“Paisley Barton was already having a bad day, before she turned her husband into a rat.”)  Now available!  Buy link.

Kerri Nelson discovered her love of writing at an early age and soon became a columnist for her local newspaper winning the Outstanding Young Journalist of the Year Award for her efforts.
After a fifteen year career in the legal field, Kerri fulfilled her lifelong dream of publication and is now an award winning multi-published author of nearly every genre under the sun (and moon) and also writes young adult fiction under the penname K.G. Summers. 

A true southern belle, she comes complete with a dashing, stately gentleman and three adorable children for whom she often bakes many homemade treats. 

Kerri is an active member of Sisters in Crime and Romance Writers of America as well as numerous chapters including Futuristic Fantasy & Paranormal Writers and the Kiss of Death Chapter for mystery/suspense authors.


Ann Cory said...

Yay! Always great to hear from Kerri! I took a workshop with her and loved it - boosted my productivity. I'll definitely be checking out The Book Boost.
*waves to Elizabeth*

kerribookwriter said...

Hi Ann!

Thanks for stopping by and you've made my day with the comment about my workshop. I retired that class but I've had so many requests for it--maybe I should bring it back for a "reunion tour"? :-)

Big hugs and happy writing,

Alexa said...

Thanks for your initiative, Kerri!

EW Gibson said...

Waving back.

I understand Kerri's pitch class or her one on one is wonderful.


kerribookwriter said...

Hi Celtic sister, Alexa!

Looking forward to your upcoming release and guest blog at the Boost!


kerribookwriter said...

Hi Elizabeth!

Thanks for hosting me today. I appreciate the shout out about my classes.

In fact, I'm teaching a Query class and a Forensics class for Savvy later this year.

Stay tuned. :-)


Maeve said...

Awesome post, Kerri! I always enjoy your blogs. I've heard great things about "The Book Boost" and I'm going to come knocking on your promo-door soon as I catch my tail that I've been chasing. ;-)

Isn't a writer's life grand?

kerribookwriter said...


Those writer tails can be tough to catch. I chase mine daily--trust me!

So great to see you here and I've been watching your recent successes from the sideline and cheering you on.

Thanks for the comment.


Miriam Newman said...

Hi, Kerri. I'll be along to the Book Boost shortly. Just had a book come out in print that's got me very excited and I think you know which one. Have a great weekend!

kerribookwriter said...

Hi Miriam~

I saw your message about your release. I owe you a response (as usual). I've put myself under a strict deadline on a new project and I'm really excited about pushing it through.

I can't wait to get you back to the blog on the "new" project. So proud to call you my friend.

Hope you're feeling well these days!


EW Gibson said...


Can you give a little hint about your upcoming classes at Savvy.


kerribookwriter said...


Sure can. My Query class includes (among other things) an interview with a popular agent about what she looks for in a query as well as a query critique for each class participant.

My Forensics class is a basics class for writers who want to "get it right" when it comes to adding a little forensic science to your book. Prizes awarded in this one!

Check the Savvy schedule soon--coming this fall.


Shelley Munro said...

I'm off to. Heck out your blog because it sounds interesting.
BTW any story where a wife turns her husband into a rat gets my attention!

Stacey James said...

I think your idea (and your blog) is awesome- I love that authors can blog about themselves or their books; but love that your blog brings authors together. Fab job, especially with your full home life:) I'm nearing completion of my first novella series and I was on the fence about doing a blog so I was reading closely of your beginnings, thanks. I'm a fan!

kerribookwriter said...


Yes, the old hubby into a rat trick--one of my faves! LOL

Hope you like the blog and please come do a spot with us soon, 'kay?


kerribookwriter said...


Awe, thanks so much Stacey. That means a lot to me.

Congrats on completing your novella--I know it'll be the first of many.

Be sure to come promote with me when it releases. I'll be rooting for you.


Kat Duncan said...

Hi Kerri! Kerri good for you building the Book Boost Blog. Wishing you much success as it continues to grow. -Kat

kerribookwriter said...


Wow! So thrilled you stopped by to give me a boost (pun intended).

You rock, my friend. You rock!

Thanks and hugs,

Kara Ashley Dey said...

Great Article. I'm now a follower of both the Book Boost and the Speculative Salon. Kerri, every time I see it, your cover catches my attention. Very vibrant and sassy! It bubbles magic and fantasy, at a glance.


kerribookwriter said...


Thank you! I love that cover too. It was hand sketched by the fab artist Christine Griffin.

So glad you'll be following my blog. Hope you'll enjoy.


EW Gibson said...


Thank you for guesting (lol, is that a verb?) here at the Specsalon. When my book is finished I'll be knocking on your door. :) But, before that "the query" class.

Hugs to you,

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